Tuesday, February 25, 2020

Movie Review Assignment Example | Topics and Well Written Essays - 500 words

Assignment - Movie Review Example Along with the successful casting, the script and the direction are the other main features of The Cooler, the first feature directed by Wayne Kramer. Whereas the setting of the movie is generally weary and familiar, the movie cannot be considered as ordinary thing, thanks mainly to the quality of the acting and the skillful direction and scriptwriting. â€Å"The script and the direction are skillful, if occasionally gimmicky†¦ Luckily this picture is rescued from cliche by the quality of the acting, and Mr. Kramer wisely gives the actors room to work.† (Scott) Therefore, it is important to recognize that the quality of the acting and the skillful direction and scriptwriting are the basic factors that contribute to the wide acceptance of the movie The Cooler, although there is a view that the movie is unattractive and having nothing motivating or revelatory about it. In a careful observation and review of the film, it becomes lucid to the viewer that The Cooler incorporat es several ingredients of a typical drama film, and the director is satisfied to recycle familiar elements of movie-making, especially with regard to setting and story lines.

Saturday, February 8, 2020

Public Relations - Corporate Reputation programme Essay

Public Relations - Corporate Reputation programme - Essay Example Thomas Carlyle also known as Tom Ford is a fashion designer and film director from America, majorly popular for his services for Gucci and the creation of fashion label Tom Ford. Born in 1961, Tom Ford is renowned for his creativity in dress designing and versatility in product offering. The brand â€Å"TOM FORD† came into existence in 2004 after the fashion designer and film director decided to part his way with Gucci. The brand offers cosmetic products, menswear, eyewear, fashion accessories and women wear to a customer base spread across the globe. Majority of the customers of Tom Ford are celebrities from international film industries, the world of sports, politics and media (Ford, 2014; Lewis, 2013; Petcu, 2010). In order to understand how media and general public view Tom Ford as a brand, a reputation audit is carried out. This audit will be helpful in understanding the effectiveness of Tom Ford’s marketing strategies to establish the brand as a luxury fashion product manufacturer and supplier. Moreover, the audit will help readers to understand the sentiments of Tom Ford’s target audience about its policies, performance in the industry, its financial strengths and the social responsibility which the brand is fulfilling (Males, 2013). Tom Ford’s target audience perceives the brand as a luxury high-end fashion brand providing fashion accessories, tailored suiting, fragrances, jackets, sunglasses, ties, shoes, skirts, cosmetics, leather goods and eyewear. Majority of the customer base of Tom Ford perceives it as a market leader in fashion and media industry because of its products’ exclusivity and quality. Tom Ford’s products are mainly popular because of innovativeness in product design and the ability of the brand to come up as the introducer of fashion trends. In addition to this ability, Tom Ford is