Management Case Analysis (Boeing Case) Essay Example | Topics and Well Written Essays - 750 words

Management Case Analysis (Boeing Case) - Essay Example Place: As an international player, it has a broader market base to serve which can ensure a perennial demand for its products that a down trend in one economy may be compensated by the demand hike in another. However, being an international player in itself has its own costs that if all the segments of the market are not properly served, chances that when one economy is experiencing a downtrend, the other segment may be favoring its rival’s products. Thus search for newer markets like the developing nations etc. should always be forayed into. Product: Customizing and at the same time convincing officials to save the jobs of its workers like the incident at Los Angeles proves that the company is striving hard to make the both ends meet to gain the confidence of both the workers and customers also. The main point to note is that pricey contracts cannot be struck by anybody’s intention to help. The deals are struck only when the company identifies the needy customers who are ready to pay for the services of the company. The developing markets may throw an opportunity in this regard to the company. Promotion: The Company exhibits confidence in its estimates to grow up to 35% from the current 26% of the market share within 20 years from now which amounts to sale of 3890 Cargo flights in a year in place of current number of 1,950 flights per year. Investments for this size of market have to be arranged at a low cost model failing which; the company may fall short of its estimates. With other players lagging behind in the cargo section, a diligent performance can win accolades to the company in the cargo section. Price: The currently operating commercial flights are aptly priced that the company is able to maintain its second position in the market notwithstanding the evils of delay in the trial run. However, the rival is gaining more on the basis of pricing that its products are delivering higher advantage for the price they demand. If the